BridgeStreet, one of the world's leading providers of serviced apartments, corporate and temporary housing, asked Hunter Gatherer to manage, produce and stage their 2010 international conference in Virginia, USA. Developed in parallel with the new BridgeStreet brand identity the conference acted as a launchpad for not only the new look and feel for the company but also a new attitude and position in the hospitality market.
Hunter Gatherer worked with BridgeStreet very much as one team and developed the theme, structure and messaging of the conference and produced all online, print, display, environmental and on-screen content. We also designed and supervised all staging aspects of the event (including workshops, interactive sessions, a 70s-themed networking party and a closing gala awards dinner). We even had the BridgeStreet's President and CEO perform a drum duo of Something In The Air Tonight to open the conference. Hunter Gatherer took a core staging team from the UK to work with the US-based technical providers.
Significantly, for us, the conference also marked the starting point of a close working relationship with BridgeStreet that continues today.
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