The rebranding of the international serviced apartment company BridgeStreet has, without doubt, been one of the broadest and complex design exercises we have undertaken. Designed to reposition BridgeStreet and transform the sector, the focus was on the wider hospitality market to broaden the brand's appeal to a larger, consumer audience, connecting them to a unique experience and lifestyle they may not have experienced before.
Working closely with Kelly Murphy, BridgeStreet's Director of Brand Marketing, Hunter Gatherer developed a new visual identity to bring to life a new attitude for the brand and create stronger connections to its corporate clients and guests. With a strapline of feel connected Hunter Gatherer has been responsible for the design of print collateral, exhibitions (in the UK and US), displays, building signage, electronic communications, vehicles, in-room collateral, stationery and press ads. We also have ongoing involvement with the BridgeStreet website and intranet as well as being deeply involved with the development and design of internal and external presentations, tenders, infographics and internal and external programme branding.
Keen to have a unique 'visual voice' for BridgeStreet we also created an extensive photographic library with location shoots in New York and London. This photography, designed to capture the essence of the BridgeStreet experience and the benefits of apartment living, has proved an invaluable resource in the creation of a strong and consistent brand for BridgeStreet.
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