Fit for the Future Tour
In what was the starting point of Hunter Gatherer we delivered an internal communications roadshow for fashion retailer New Look. We were responsible for every aspect of this multi-disciplined event including venue research and liaison, logistics, online registration and communication activity, video and screen production, theming, print, translation, staging and technology as well as delegate participation and interactive elements. Built around a strong music theme, the roadshow visited New Look audiences in London, Glasgow, Manchester, Newport, Southampton, Dundalk and Paris. A key requirement of the brief was to let delegates get up-close-and-personal with New Look’s leadership team. With what was very much a day of two-way communication, with key messages delivered in fun and participative ways, this was certainly achieved. We followed-up the tour with a cascade campaign that included online content and a 28-page magazine produced in English and French versions. Staging had to be designed for the wide range of venues we were utilising and two complete staging systems 'piggybacked' between locatiopns. Supporting us on tour were staging technology company Media Powerhouse and teambuilding specialists Catalyst.